![]() ![]() The second part of your bio paragraph is your call to action, and that’s the last sentence, the last line of your Instagram bio description. Using Your Link in Bio as a Handmade Seller My last tip on the description in your bio is about how it looks: make it more readable by using line breaks and emojis. Just pick one bio template style and move on for now. So don’t overthink it, you can change it. I don’t recommend that, but you will probably change your bio as you find better ways to express who you are as a maker, and what your business is about in under 150 characters. If you want, you can change it every day. Keep in mind, you can change your bio really easily. Whatever you do, please don’t overthink it. What type of account do you have and how do you need to introduce it to people who’ve never heard of you before? The best Instagram bios clearly explain what the account or the artist’s shop is about and it needs to make potential followers understand what they’ll get by following you on Instagram. ![]() When it comes to deciding what kind of description you’re going to use in your Instagram bio, think back to your archetype because it needs to make sense with your archetype (and again, this is something we cover in another lesson of the “Instagram for makers” course). These Instagram bio descriptions are more facts and statements about what the mission behind the brand name is, what they do and what the values are. Let’s look at a few Instagram bio ideas together: So beyond what you’ve already used in your bio for your username, what do you want to be found for as a maker on Instagram? It could be your name or it could be a brief keyword packed description of what your account is about. Even the text that’s going to be in that little paragraph below your username and name won’t be searchable, so these two fields of your bio are very important. In the first module of the course, we talked about your Instagram sales funnel and being discoverable, so I highly recommend checking the whole course out as it will help.Īnyway, your Instagram username and your name are your two only options (in your bio – not talking about Instagram branded hashtags here) for being discovered. You also want to think of search optimization here again. Think of it as your subtitle or your subheading. Your name in your Instagram bio needs to complement your username. So if you don’t want to have your account suspended don’t put it as your username because that isn’t tolerated. ![]() For example, I had as my username for a while, but I’ve changed that to (without the dot) because my actual URL is and that’s against Instagram’s terms of use. You can use punctuation to help, but you can’t use your URL – that’s actually in the terms of use of Instagram. ![]() You want to keep it simple, easy to read, easy to type and easy to remember. The name in your bio could also be your name if you are an artist with a personal brand. It usually is the name of your handmade goods shop or your brand name. Your username is your handle, it is your on this social media platform. This means that you have to think of what name people would search to find you on Instagram, and then make sure that it is being used for your name and your username in your bio. Your Instagram username and your name are the only two searchable fields in your profile. INSTAGRAM BIOS FOR MAKERS: USERNAME AND NAME Next, let’s talk about your username and your name in your Instagram bio. Ideally, you want to have something that looks like those three pictures: The opposite is also true – you don’t want to be too zoomed into your face. LINK IN MY BIOQUOTES FULLKeep in mind, if you decide that you want to have your portrait as the profile picture in your Instagram bio, then make sure that it’s not a picture of your full body and that you’re not too far away because it would be tiny and people won’t be able to see and recognize you. Use your brand name and business logo if you want to have an Instagram account that reflects your brand as a maker, your handmade business or a community. You can use either a picture of yourself (a portrait) so it’s more personal, or you may use your business logo. You basically have two options here so it’s pretty straightforward. INSTAGRAM BIO PROFILE PICTURES FOR ARTISTS AND MAKERS IN BUSINESS your bio itself – a maximum of 150 characters, which is quite short.a username, which is really what we call your handle or your (this is the name that people would use to mention you and to tag you in captions and comments). ![]()
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